Sell What Sells

I got this useful little tidbit from some online business how-to book.

Common people like me get intimidated by competition. If I see someone who's selling the same thing I am, I get scared that the customer will pass me up for this other product. However, the evidence against this mentality is all around us: for instance, a single look down the aisle at a grocery store might produce 10 different brands of water. It's all water. Virtually the same water. But the fact that there are so many sellers demonstrates that there is also much DEMAND.

So when I see all these sites advertising on Google and Yahoo! for the same products as mine, I try to think positively. There are only so many vendors paying for ad space because there are so many customers. Undoubtedly, at least a few will stray my way.